How We Grew Organic Traffic 300% By Updating Old Blog Posts
We hear constantly about the need to publish high quality content consistently. Companies who publish daily see better results than those who only put out content a few times a month. SEO dominance...
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Is There a Lean Approach to Marketing?
Is lean agile? Is agile fundamentally lean? Can (and should) you be both? Does any of that really matter? Ever since I saw research indicating that most marketers who call themselves agile have adopted...
View Article7 Ingredients for an Awesome Explainer Video
It’s pretty difficult to get people to pay attention to your brand in the digital age. In a recent study by Microsoft, it was concluded that the average human attention span is now shorter than that of...
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How to Make In-Person Events Your Go-To Content Marketing Tactic
A huge majority of B2B content marketers use in-person events as a content tactic (81% report doing so in 2016 according to the Content Marketing Institute’s 2016 Benchmarks, Budgets, and Trends...
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Pro Tips for Getting Your Content into Mashable, TechCrunch, Forbes and More
Ever wonder how some writers seem to be everywhere? It’s no coincidence that you see the same bylines across major sites like Mashable, TechCrunch, and Forbes. These content creators have unlocked the...
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Social Media Usage Snapshot: What Networks Matter to Average Users
It’s difficult to craft a modern marketing strategy without including social media. People use these networks to engage with their friends, family, acquaintances, colleagues, and random people they’ve...
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Agile Marketing Methodologies: A Skeptical Comparison
Sometimes I believe the internet is actively engaged in destroying my ability to get writing done (I’m looking at you, YouTube). But this morning, as I was sipping my first cup of coffee and reviewing...
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Length is Still Strength: Why the Rise of Video Content Doesn’t Mean You Can...
All the cool content marketers are making videos these days, but does that mean we should be shifting time and resources away from the written word? This is a debate that we’ve had internally without...
View ArticleSimplilearn Review: Are Online Courses in Digital Marketing Worth the Cost?
Professional improvement and marketing education are frequent topics of discussion here at MarketerGizmo. Marketing is evolving so rapidly that it can be a full time job for marketers just to stay on...
View ArticleThe 10x Marketer: Marketing Magician or Detrimental Distraction?
In the 2003 movie Elf, two writers are having trouble coming up with a new kids’ book. They go to their boss and pitch him one last ditch idea: bring in a superstar named Miles Finch who has, “written...
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How Video Content Can Improve Every Stage of the Buyer’s Journey
Like all good content marketing stories, the tale of video content centers around the audience. Video offers a dynamic, visually compelling way to communicate with your audience at any stage of their...
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Two Techy Reasons the Future of Email Marketing Looks Bright
Email marketing has alternately been mourned as a dying tactic and heralded as marketing’s once and future king. Epic theories and prediction aside, creating emails that satisfy an audience AND deliver...
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Create Your Perfect B2B Marketing Strategy From This Best-in-Class Buffet
Let’s start with the obligatory disclaimer: nobody outside of your unique marketing department can tell you precisely what your marketing strategy should be. This is particular true in a B2B context,...
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Marketing Rockstars: The Skills You Need to Be a Full Stack Marketer
Have you ever met a marketer who seemed able to do it all? You wonder aloud how to adjust the color in your social media graphic, and they jump up to come show you. The CMO mentions the need for a...
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What is App Store Optimization (ASO), and Do You Need to Learn It?
Just when you thought we hit capacity with all the different types of optimization that are required in modern marketing, along comes App Store Optimization (ASO). Now along with optimizing conversion...
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How to Break Out in Marketing: The Rise of Unthinkable Content Creators
During the weeks leading up to Content Marketing World, I saw dozens of posts capitalizing on the event. From how to connect with influencers at the event to the top ten things someone was looking...
View ArticleArguments for Automating Social Media (and How to Do It)
To begin from a point of clarity, complete and total automation of your social media presence is not a great idea. If you want to see real results, you still need to use the right tone, images, and...
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2016’s Seven Biggest SEO Trends (And How Marketers Should React)
Since the earliest days of the internet, the competition for organic traffic has been intense. There are, after all, a finite number of people out there, and they can only visit a certain number of...
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Marketing Strategies of the Digitally Mature: 2016 Adobe Digital Marketing...
As a profession, digital marketing has come a very long way in a very short time. It might seem like we’ve matured rapidly, but few of us call ourselves “advanced” when it comes to marketing strategy....
View ArticleOne Channel to Reach Them All: The Unstoppable March of Video Content
If you found out there was a single marketing channel that could reach consumers in almost any demographic group, on practically any device, would you assume there was some sort of dark power at work?...
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